Live casino is an innovative form of online gambling that leverages live video streams to provide a realistic gaming experience. A live dealer deals cards, spins a roulette wheel or rolls dice in front of players while they interact through chat functionality – creating an immersive gaming experience and drawing traditional gamers to online casinos. Live casinos also provide various betting options allowing gamers to wager virtual money on the outcome of games.
Live casinos are an effort by online casinos to recreate the atmosphere of a traditional casino on their websites and draw in those still reluctant to try online gambling. Unlike slot games which remain unchanged over time, live casino games must constantly evolve in order to remain competitive within the industry.
To create a successful live casino experience, casinos must invest in quality cameras and employ trained dealers who are capable of reading players’ bets and wagers in real time and responding accordingly. Furthermore, their computers should be fast enough to handle such large volumes of information being transmitted in real-time.
No matter their differences, live casino games all share certain similar elements. Broadcasted from dedicated studios and featuring video feed of dealers being sent over an internet connection directly to player devices, bets can then be placed through an easy to use user-interface that overlays the video stream allowing for interaction with dealers via chat functions while real time wagers change as expected.
Some online casinos have begun experimenting with making certain live casino games exclusively available to VIP customers, which has proven successful at increasing customer retention and loyalty. Unfortunately, this strategy could prompt players to spend more money to qualify as VIPs quickly; this could create an increase in turnover for the live casino site and prevent sustainable profits being realized from it.
No matter their approach, all online casinos must remember that live casino is not intended as an alternative form of traditional gambling; rather it should provide an immersive and social experience rather than be used as an efficient means of making money. Online casinos must recognize this distinction and focus on providing an enjoyable experience for all their players, regardless of their preferences or expectations. Only then can they hope to attract traditional gamers whose loyalty they require in order to remain viable businesses. Live casino is an effective tool to attract new gamers, but must remain innovative to remain competitive within its industry. Without constant improvement, live casino will fail – but innovative technologies exist which could save it.
