Singapore Pools Embraces Innovation

If you have ever played 4D or TOTO, chances are you have heard of Singapore Pools. Established on 23 May 1968 to counter illegal gambling activity and provide safe and trustworthy betting avenues, Singapore Pools operates non-profitably; all surplus funds go back into funding the arts, community development, charity, education health and sports sectors.

Yeo and his team at Singapore Pools took great strides to develop its employees beyond customer service. Yeo was charged with transitioning the organization from its legacy siloed structure into one that’s agile and digitally empowered by encouraging employees to think creatively and differently – something Collective Campus provided through one day tech crash courses which taught staff members how to utilize new tools and technologies creatively for problem solving.

This initiative has proven highly successful for the company, as teams from different departments participated in hackathons and innovation challenges to generate ideas that help achieve goals while driving company growth. This was especially crucial as they seek to maintain their position as leaders of digital lottery and sports betting in the region.

At its latest project, its main objective is the launch of an online platform which will allow customers to join, manage and bet on the games of their choice. Furthermore, this portal will support efforts by the company in working with authorities against illegal gambling activity within India – its launch expected by the end of 2022.

As part of its digital initiatives, the company has also taken active steps to promote responsible gaming among its players. These measures include jointly hosting forums with Institute of Policy Studies in Singapore; working with National Crime Prevention Council on anti-illegal gambling programs that incorporate responsible gaming messages; and instituting strict age verification requirements on its online platforms.

Over the past year, Singapore Pools collected an estimated S$9 billion in revenue. Of this sum, 70% was distributed back to winners while 22% went towards government tax revenue and another 5% went directly to Tote Board as funding redirected for arts, community development, charity, education health and sports sectors – leaving only 3% remaining as operating expenses of Singapore Pools.

The company’s headquarters can be found at 677 Rangoon Rd in Central Singapore and has been approved by numerous gambling regulators around the world, holding both an International Casino Gaming Association (ICGA) license as well as an international casino license.

Singapore Pools accounts are suitable for use when traveling abroad as long as gambling is legal in that location. You can register your account either online or using the Singapore Pools mobile app; SingPass MyInfo or an ID card may be used when signing up, with verification taking effect within two days.